• Vantage Health Plan Paid Social Campaign
  • Vantage Health Plan Paid Social Campaign
  • Vantage Health Plan Paid Social Campaign

Vantage Health Plan Paid Social Campaign

Design

As part of an omnichannel acquisition campaign for Vantage Health Plan, paid social advertising under my creative direction doubled leads year-over-year, decreased CPL by 59% YoY, and delivered 165% leads to plan.

Utilizing key messages and market-proven tactics across a mix of ad formats proved successful in driving engagement. The digital portion (social and search) of this campaign achieved 153% of forecasted leads, outperforming concurrent efforts in direct mail, print, and DRTV.