Medicare Marketing Materials

As an art director for Wunderman Thompson Health, I led the creative for omnichannel lead-gen and member retention campaigns across a number of channels including direct mail, direct-response television, paid social, emails, landing pages/websites, print, sales collateral, out-of-home, and more. Three projects are highlighted here:

ALLWELL MARKET WARMER DIRECT MAIL PACKAGE
This mail campaign increased consumer health plan enrollment by getting in homes before the onslaught of mail received by the target audience during the Annual Enrollment Period. The offer was information about Medicare, and the communication on the mailer led with the affordability of the plan.

HEALTH NET BROKER SALES VIDEO
This video was one of twenty personalized videos created to introduce the new Medicare advisors for the consumer plans. I created a tutorial video on recording with Zoom to source the submitted footage from the brokers, and we transcribed captions for accessibility.

ALLWELL MEMBER WELCOME KIT
New members to the Allwell Medicare plan used to have a cardboard box mailed to them with an assortment of forms and reference materials as the introduction to their new Medicare plan. We consolidated all the information into three color-coded sections—things to know, things to do, and things to reference—and created a single, color-coded flapped booklet that organized everything the new member needed across the hundreds of plans the company offered in 16 states. This effort, along with other campaigns, reduced the member attrition rate.