Centene Paid Media Campaigns

Allwell and Health Net, underneath the Centene Corporation, are health care insurance providers providing consumer plans to millions of people across all fifty states. In my art director role at Wunderman Thompson Health St. Louis, I was the creative lead in executing several paid media campaigns across yearly initiatives directed at prospecting during the Annual Enrollment Period and converting members to Medicare plans from other managed care lines. These campaigns included deliverables numbering in the thousands across a number of Facebook and Instagram formats, Nextdoor advertising, native channels, GumGum placements, and both static and animated display.